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I place an order at least once a week, probably close to two or three times - I seem to be at around 100 (physical) orders this year.
It's just so convenient - free shipping, a small bonus credit, and the stuff just turns up at the door.
Luckily, nearly all my bonus credits are £1 digital credits. I even bought some music with it recently!
Without the Prime shipping and bonus credit, I wouldn't place half as many orders.
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