MobileRead Forums - View Single Post - 2017 survey on book reading in New Zealand

GeoffR · 07-29-2017, 02:27 AM

The survey was conducted by Horizon Research for the New Zealand Book Council.
Sample size: 2082 adults, margin of error: +/-2.1%

In the 12 months to March 2017:

Overall:
* 88% of adults read a book.
* Average 20.6 books per year(*).

Fiction:
* Crime/Thriller most popular fiction genre.
* Read in: 74% print / 23% ebook / 3% audio.
* 42% of fiction purchased online.

Non-fiction:
* Biography/Autobiography most popular non-fiction genre.
* Read in: 75% print / 19% ebook / 5% audio.
* 40% of non-fiction purchased online.

Report (PDF)

Appendices (PDF, large)

(*) The survey asked: During the past 12 months, about how many books did you read either all or part of the way through?, but the highest possible answer was More than 40, so maybe the average of 20.6 is understated and some other results biased towards the behaviour of low-volume readers?

07-29-2017, 02:27 AM	#1
GeoffR Wizard Posts: 3,821 Karma: 19162882 Join Date: Nov 2012 Location: Te Riu-a-Māui Device: Kobo Glo	2017 survey on book reading in New Zealand The survey was conducted by Horizon Research for the New Zealand Book Council. Sample size: 2082 adults, margin of error: +/-2.1% In the 12 months to March 2017: Overall: * 88% of adults read a book. * Average 20.6 books per year(). Fiction: Crime/Thriller most popular fiction genre. * Read in: 74% print / 23% ebook / 3% audio. * 42% of fiction purchased online. Non-fiction: * Biography/Autobiography most popular non-fiction genre. * Read in: 75% print / 19% ebook / 5% audio. * 40% of non-fiction purchased online. Report (PDF) Appendices (PDF, large) () The survey asked: During the past 12 months, about how many books did you read either all or part of the way through?, but the highest possible answer was More than 40*, so maybe the average of 20.6 is understated and some other results biased towards the behaviour of low-volume readers?