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I voted for the last option, but maybe my views are biased by my personal situation: being a relatively new convert to ebooks (16 months roughly), and also being someone who likes to re-read some books, I found myself buying ebook copies of books that I still have on shelves (mostly, hidden behind the much more numerous books that my wife reads - she's the heavy reader, she never re-reads a book, and she adamantly refuses to switch to ebooks). Paying twice for the same content, and moreover, paying the same amount for a second copy that has close to zero marginal cost, is difficult for me to accept.
Now, I also have a problem when buying ebooks: it's very difficult to judge quality before purchase. I am not talking about the litterary qualities, but more about the quality of the ebook conversion. Non-functional tables of contents, chapter heads that don't link to the table of contents, this kind of thing. Whenever I pay a high price (which, for me, is roughly 80%+ of the paperback price) for an ebook and realize I got a low quality conversion, I tend to get mad.
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