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I picked the last option, as I read the second to last as: "I'll buy another book to read that is not more expensive than the one I wanted to buy". Because I'll go re-read another book instead and wait for the price to drop below the hardcover print book before I'll buy that book.
If an ebook is about the same price as a mass market paperback, I'll most likely buy it. As I place ebooks in that same category (with the one advantage that you won't lo(o?)se pages due to bad backs...
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