I would be willing to bet that publishers set the prices at what they think people will pay. They are not trying to kill ebooks with higher prices. People are obviously paying those prices so why should they reduce prices and hurt their pocketbooks.
See if enough people are willing to buy at a higher price, then prices won't be cut and the pricer really doesn't care if a few don't want to pay their price because they make more off the enough than they would if they pondered to the few.
I always think of the vases when pricing comes up. They were popular so rather than reduce the price, I doubled it. Guess what people paid the new price. Of course, they didn't know what others had paid for them. So folks, it is all about making the money.
As far as best sellers, I have heard most of those buyers don't buy other books.
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