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I haven't seen a lot of cases where print and ebook were the same price. Amazon for example has to set ebook price per publisher's wishes, but they can discount the print edition. Publishers don't typically set the same price for both. And used print books are often cheaper than either new or ebook.
That said, I'll pay the asking price if I want to read the book right away (though far more often I will just wish list it, check to see if I can borrow from library etc.). I don't buy print books at all unless there is no ebook edition.
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