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At the end of the day it is really quite simple. It is the potential buyers who assess the value of particular books to them and make the decision whether to buy or not. Irrespective of the various arguments and theories about costing, it seems that most consumers do not see value in paying the same price or nearly the same price for an ebook as for a printed version. Some when confronted with this situation see the print book as value for money and purchase it. Many, perhaps ever the vast majority, do not. This is strongly suggested by the drop in Big 5 ebook sales following agency pricing. The various Author Earnings Reports make very interesting reading in this regard, and this year looks to be more interesting still.
I'm going to start a thread with a poll on the question.
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