Quote:
Originally Posted by HarryT
I think personally they are extremely wise not to "pre-announce"; if there's one thing guarenteed to kill current sales stone dead, it's a pre-announcement of new products. Not to mention the fact that if the release date slips, people moan about it  . |
I'm not all that sure about that. Imagine I am an undecided customer trying to figure out which liseuse to buy. I would be overwhelmed by the hype from other manufacturers, like Amazon or Sony, who come up with new press releases on a regular basis, you see they're doing something, trying to expand, take their product on a new level, whereas Bookeen is quiet and secretive. Not a very good PR tactic in my opinion. Obscurity is not only the worst enemy of writers, but of businesses too.