Thread: Why Kobo didn't focus only on the U.S., home turf of Amazon
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Old 07-11-2017, 09:27 AM   #36
fjtorres
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Quote:
Originally Posted by AnemicOak View Post
Family Christian still sold them after Best Buy dropped them (until they went bankrupt in 2014 or 15) so now it's just up to a few indie book stores that still participate. The only one I know of still offering them is http://www.politics-prose.com but there may be others. It would be really nice if Kobo could/would come up with a larger US B&M presence, but I'm not sure how advantageous it would work out to be for them.
At this point in the game?
Not very.
To want a Kobo reader you need to know Kobo exists and is a good alternative to Kindle. Mindshare.

The funny thing is all the anti-Amazon screeds in the publishing world have given the Kindle brand so much visibility many people don't even know alternatives exist. Very Nietzche-an, actually.

To a total newbie, the choice pictured by the media is either print or Kindle. Alternatives--even ibooks--are rarely mentioned.
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