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Learning that making actual money doing it isn't as simple as they wished to believe tends to come as a rude shock, however...
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This reminded me of an Indy author who dropped in on the Kindle chat forum on Amazon, about 3 years ago. He had written a novel (150 page story) that he was sure would be a big seller. Her had even run the numbers proving he could easily make $1,000 a week, as long as he sold 1,000 copies every 2 weeks.
There was no convincing him that his goal was unrealistic. If I remember correctly, the thread was on the lengthy side, with him defending his work, and actual users trying to convince him he was living in a dream world.
I had his name on a note somewhere, and last time I looked him up, he still has no reviews on his "novel."