Thread: Why Kobo didn't focus only on the U.S., home turf of Amazon
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Old 07-06-2017, 09:01 AM   #13
jhowell
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Join Date: Nov 2011
Location: Charlottesville, VA
Device: Kindles
Quote:
Originally Posted by barryem View Post
What I'd like to see is Amazon focusing more on ebooks and less on devices and allowing other makers to support their ebooks and downloads. Then we could have a lot more choices in device. As it is now there really isn't much competition at all.
I disagree. Kindle books can already be read on all of the major device platforms: Android, iOS, Windows, and Mac. That includes e-ink Android devices. I believe that Amazon currently puts more effort into supporting those platforms than into their own e-ink Kindles.

Most of the devices that they don't support are from their direct competitors who have their own e-book stores. And I'll bet Amazon would love to have their app available on those devices.

Reading Kindle books without using software supplied by Amazon is likely to continue to be difficult. Besides the obvious marketing advantage, they have a need to maintain DRM protection and also to obtain reading statistics for services like Kindle Unlimited. I doubt that will change.
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