I honestly do not think it is fugly. I am not sure about the button placements...again....
I think the aesthetics of the Sony PRS-700 are certainly better. I am ashamed to admit toonight was the first time I actually looked at a 700 model. I like the look. But, the looks new Kindle, and the old one too, are certainly not anything that would have prevented me buy either device.
I will even add that the keyboard area on the Kindle 2 might be even more transparent than on the Kindle 1...and to me I never even notice the keyboard on the Kindle 1.
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