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As a U.S. Kobo user, I bought my Kobo WiFi because Borders was going out of business and it was deeply discounted. I had seen but never used a Kindle.
Once I got the Kobo, I loved getting books from my local library, which Kindle could not do at that time.
I wish Kobo had a retail presence in the USA, but I understand that it would be expensive to compete in this market, and difficult to take market share.
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