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Old 07-04-2017, 02:21 PM   #1
PeterT
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Join Date: Nov 2007
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Why Kobo didn't focus only on the U.S., home turf of Amazon

https://beta.theglobeandmail.com/rep...ticle35539935/

Quote:
Aside from an international e-commerce platform, being Canadian was also a plus for the e-book and e-reader retailer when seeking markets abroad.*

Even though it is ensconced in an office in Toronto's west-end Liberty Village, Rakuten Kobo Inc. knows it has to be nimble to survive in the virtual world where it does business – selling e-books and*e-readers.

"This has been a business with a lot of twists and turns. As a Canadian company going against [one of] the largest e-commerce [companies] in the world, we have had to do our share of bobbing and weaving," says Kobo's president and chief executive officer Michael*Tamblyn.

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