Interesting article - thanks for posting it. I notice that this was specifically a study of non-interactive books, and that they warn:
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Other researchers have indicated that when electronic books have many highly interactive features such as hotspots that can significantly distract from learning. Indeed, say Strouse and Ganea, ." .. experiences activating built-in features that act as entertainment may heighten any tendencies children have to interpret electronic media as games rather than learning tools."
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