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I'd be much more interested in this technology for my cell phone. I don't read comics or mags, so color and video is a waste of money for me reading novels that don't even include B&W pictures 99.9% of the time. And I sure wouldn't want to watch a movie in 4096 colors, but I never watch movies on tablets or cell phones or even my PC either, I like big screens for that.
But I'd kill for a way to be able to read my cell phone 100% of the time, in all light situations, including full bright outdoor daylight and direct sunlight.
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