Quote:
Originally Posted by ODelphi
User's highlights are for the benefit of publishers. :-) Do you know why? User remembers the book better. He's talking more about the book. He shows the book to his friends. He shares highligts with his friends from internet. That is, user advertises the book. Moreover, he does it free.
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An example
SparkNotes occasionally shares highlights of SparkNotes Editors and other people. I guess this could be a really good advertisement. :-) “SparkNotes is brought to you by B&N” :-)