Quote:
Originally Posted by ODelphi
User's highlights are for the benefit of publishers. :-) Do you know why? User remembers the book better. He's talking more about the book. He shows the book to his friends. He shares highligts with his friends from internet. That is, user advertises the book. Moreover, he does it free.
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I got introduced to twitter via sharing highlights from my kindle. It helps me by having another way to access my highlights and also serves as advertisement for the ebook. BTW, on my tablet Kobo gives an option to share highlights in a picture format which looks really cool.