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It seems counterproductive not to enable wishlists and gifting of downloadable content. It's a much easier gift to send than physical products. Bandwidth is likely much cheaper than shipping and packaging.
I pre-ordered the Dark Knight on Blu-ray, as such, I was entitled to the free Amazon On-Demand download version. On the movie's release date, Amazon sent me an email with a promotional code to claim the download. Perhaps a similar system might be implemented for gifting Kindle editions? I don't own a Kindle yet, but maybe Kindle owners can band together and request a wishlist system for Kindle ebooks?
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