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After I logged into Google Play and then went to Books, there was a big banner to click on. I don't recall if it was underneath the first row of books across the screen or not but it was big and hard to miss.
You have to add it to your account before the end of June and use the offer by middle of July. I already found out it won't work on pre-orders but the book I want comes out in a couple of weeks so it'll be in plenty of time to use the $3 off.
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