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I my opinion the mistake with the fire phone was that they released it with a 2 year expensive plan only. I don't do plans, I do prepaid, so I need a unlocked phone. I would have liked to buy the fire phone, it had nice features. That was the time I was looking for a prepaid carrier and a phone. When they finally offered it unlocked, it was way out of my price range. I ended up going with a nice android phone for $200 and cricket.
Now they have a few phones on discount with some screen apps. Those phones though are stock android, do not run Fire OS. If I needed a phone right now, I'd get one of those.
I am surprised that they would be trying again, instead of just doing what they doing now. Discounted phones from known manufacturers. The MotoG Plus is really nice looking and a nice discount. But I can't justify a new phone as my going on 2 year zenfone is still going strong.
Curious though. Depends on the cost and features.
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