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pure HTML is not good for anything anymore. You need to close the tags. XHTML is a predefined version of XML. It is the defined standard for ePub both version 2 and version 3. Some arbitrary XML implementation is impossible to use without an app that can understand the definitions. There are files inside the ePub structure that are XML. You really need to read our wiki for those terms. Our wiki provides data that is specifically targeted at eBooks. There is a link at the top of the page.
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