Quote:
Originally Posted by izaack
Hey zelda_pinwheel,
Thanks a lot for your advice.
i'm starting to get around the whole e-pub and drm thing, mainly through this forum.
i, like you, think that the best thing to do with the DRM issue is to simply drop it!
my 1,000,000$  question to you is:
how do i convince our client (big publishing house in Israel) to drop the DRM from the new store??
Thanks again & all the best,
Izaack.M
|
wow, that really is the 1,000,000$ question !
that might even make a good topic for a thread, to get more suggestions from the rest of the forum...
to get you started, here are a few ideas :
1. tell them to take a look at the industries which have gone down this road before them : music and film. both tried to use drm at first, both abandoned it when they realised it was totally ineffective. tell them to be smart, and learn from the experiences of the ones who came before them.
2. tell them to take a look at some publishers who are successfully publishing without drm : like Baen, PanMacMillan, and O'Reilly for example.
3. explain to them that drm will not stop anybody determined to "pirate" a book, but it *will* cause trouble for their legitimate customers, and therefore it will make their legitimate customers angry. this is not a good way to get a lot of return customers.
4. explain to them that drm is REALLY EXPENSIVE, and that they could use that money much better by investing in better ebook creation (even buying doughnuts for everybody who works for them would be a better use.

). plus, no drm means they can sell their books for less money, because that is a major cost they could eliminate : and lower ebook prices mean more sales.
5. have i mentioned IT DOESN'T WORK ?
there are more reasons and i definitely recommend you take a look around the forums (drm is a topic which keeps coming back...) but i think those are some of the key reasons. i'm glad to see more people like you in publishing ! the sooner we get rid of drm completely, the better for everybody and for ebooks in general !!