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somehow these discussions all remind me of the story about IBM when they were first deciding the fate of the original their PC architecture and how to compete with the announced Apple PC's. They had their required meetings, studies, focus groups and what not. The conclusion was they did not see the PC as a viable revenue stream because, by IBM's won numbers, it would take months of meetings to simply ship an empty box and they would never be able to compete with Apple if IBM continued business as usual in this new PC market.
The gist of this was the company was bloated in the middle and top. There was no way to control costs enough w/o a new business model required to compete in the emerging PC technology market.
Today's publishers seem to be the in same position. They are simply not (or do not want to be) nimble enough to adjust to the new market that ebooks represent. And the current management make up of these companies simply are acting to preserve their own jobs.
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