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Honestly, those guidelines seem pretty fair for app developers.
Amazon already slips in ads trying to up-sell me to an audible subscription when I ask it to read one of my ebooks. So far there is nothing obnoxious. I do hope it stays that way and Amazon can resist trying to shove its services down our throats. That is one thing that could turn me against using Alexa. But so far nothing I have seen has been problematic--just hope it stays that way.
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