Protecting us customers from too much unwanted advertising...NOT! Every damn device Amazon makes is filled with advertising. Even the Kindles, which should be for reading, are filled with features that are designed to get us to buy more books. The Look was designed to sell clothing and related items. The FireTV was designed to sell us overpriced videos. Alexa was designed to sell everything they could think of to us. Amazon does not build a device that doesn't push advertising down our throats and up our backsides. We consumers are like a giant balloon that has been over-inflated with their ads, and are not far from popping. I appreciate Amazon trying to keep their skills under control a bit, but that is like the pot calling the kettle black. That is as silly as PBS insisting they are an ad free network even though they slip in lots of ads and spend weeks at a time begging us to no end to donate. Personally I would rather listen to ads than begging. I understand that ads are necessary, and ads are a part of our lives, like it or not. But Amazon, Google, Facebook, et cetera have taken them to a whole new level of annoyance.