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Consumers are lukewarm on Amazon's Echo Look

Amazon's recently released Echo Look is unlikely to gain mass market adoption, according to exclusive survey data from BI Intelligence. An overwhelming 82% of the survey's respondents said they're unlikely to buy it, and only 3% said they’d buy it as soon as they can. While the Look was announced just weeks ago, our survey respondents tend to be early adopters of technology, signaling that the Echo Look may have even less intial appeal to mass market consumers.

Like the newly announced Echo Show, the Look is an expansion of the current Echo device. It boasts full Alexa functionality, but with an added camera that lets users take pictures using voice commands. The press release describes the Look as a way for users to get quick fashion advice by uploading pictures to a “lookbook” in the companion app, which provides a Style Check feature that can rate two outfits using artificial intelligence (AI) and fashion specialists. The app will also provide product recommendations based on a consumer's personal lookbook.