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Originally Posted by SteveEisenberg
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The thing is though that statistics can be worked to say what you want them to say. For example I imagine if income was down for a publisher they could point to ebooks as the reason, but it could just as easily be that the economy is down (so people buy less books) or that the publisher misjudged the market and published books that the public wasn't as interested in. Or even that the cover design of (author x's) new novel didn't go over as well with the reading public. It could even be that big name author x was ill and so got their new book to the publisher late and that is why income is down. Statistics can guide but they can also mislead as well.