The thing is they can't put the cork back in the bottle now. Ebooks are here to stay I'm thinking. Overpricing them to make print books more appealing won't help in the long run. People will just wait them out til the prices come down or find another source (legal or not) to acquire a given ebook. Not that I'm advocating for pirate sites or anything of course. All the publishers are doing is hurting themselves by refusing to join the 21st century.
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