I got this email yesterday. I had to laugh at the instructions.

"Alexa, call mom."

1. Download the updated app (iOS, Android)
2. Complete set‑up including importing your contacts.
   [Yes, your contacts will LOVE you for giving their info to Amazon so that Amazon can now inundate them with spam!]
3. Forward this email to your friends
4. Enjoy those non-existent calls from your contacts. Also enjoy the nasty FU responses you will get from your contacts.
5. Buy lots of stuff on Amazon.
6. Buy lots of stuff on Amazon.
7. Buy lots of stuff on Amazon.
8. Buy lots of stuff on Amazon.
9. Buy lots of stuff on Amazon.
10. Buy lots of stuff on Amazon.

Okay, so I added steps 4-10, but you get the idea.