Better still, why don't they just build a decent Fire tablet with competitive specs and create the FW inside it to turn it into a Show type of device. Then let people provide whatever stand they like. Considering that the Kindle Oasis costs more than the Show, and considering how cheap and crappy the current generation of Fire tablets are spec-wise, and considering how dumb Alexa is, and considering how limited Fire OS is, I cannot imagine this Show being worth $50, much less $230. A person is better off buying a decent tablet, not a Fire one, and using the voice control systems that will work with it. Smart home technology and voice control do not require a specific, highly limited in functionality device like a Show/Echo/Tap/Dot or Google Home. Those devices are too limited to do much other than initially wow you then in a few weeks make you wonder why you threw your money away on them, at least once you realize just how little they do and how poorly they do it. Seriously, a fixed screen orientation device with a small 7" screen, probably very low resolution, that only can be used for a few tasks, and it won't allow you to use it like a real tablet to run whatever apps you want to?!? And yet a lot of people will buy this thing and soon thereafter relegate it to a shelf to collect dust.