MobileRead Forums - View Single Post - "Why e-books cost money to publish"

Falbe Publishing · 02-12-2009, 02:27 PM

All media costs money to bring to market, but the quote that started this post is disingenuous. The $26 price is a retail price. The publisher will be selling that book wholesale for the most part with a 40 to 60 percent discount. So, $26 x .40 = $10.40. So when you consider the revenue that a publisher who sells mostly wholesale is expecting, the retail price is not it. By the logic proposed in the blog quote, the wholesale price for an ebook from the publisher should be $8.40. Then you would have middleman costs for retail.

02-12-2009, 02:27 PM	#23
Falbe Publishing Gadget Slave Posts: 264 Karma: 600001 Join Date: Jun 2008 Location: Battle Creek, Michigan Device: Sony PRS505SC	All media costs money to bring to market, but the quote that started this post is disingenuous. The $26 price is a retail price. The publisher will be selling that book wholesale for the most part with a 40 to 60 percent discount. So, $26 x .40 = $10.40. So when you consider the revenue that a publisher who sells mostly wholesale is expecting, the retail price is not it. By the logic proposed in the blog quote, the wholesale price for an ebook from the publisher should be $8.40. Then you would have middleman costs for retail.