My opinion is, if you do not have any eBook reader, PRS700 is great. Since you already have 500, and this is a fast evolving market, I would wait. The benefits you are getting with 700 is not worth full price of $399 (IMO). There are lots of eBook makers who are coming out with innovative ideas and I'm sure, before end of 2009, we might see lot better models with more competitive pricing. I'm sure, no one wants to end up spending the $399 and then again, within few months, looking into another eBook reader which is lot better. But if someone does not have an eBook reader, I'm very happy with PRS700. Contrast issues are not that big of a worry, unless you are comparing with something else.
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