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Originally Posted by issybird
I think an issue with this is that it's easy enough either to overlook the question or else think, "What difference does it make?" especially on the assumption that the point is to include a gift message or ship to another address. If you don't want either option, you might skip over that, not realizing that you've just authorized the device to your own account. And then, you might not realize that it's easy enough to unregister the device from the "Manage your content and devices" page. I've seen savvy posters here not know how to handle it and I myself have carelessly clicked "not a gift" even though I know what that means. Easily remedied, but I think Amazon could do a much better job of spelling out what the gift/no gift option entails.
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This is what it says on the options page:
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4. Is this a gift?
If you're buying this device for yourself, it will arrive pre-registered to your Amazon account.
If you're buying as a gift, it will be delivered unregistered, with prices removed from the packaging. You will be able to choose optional gift wrap and message options during checkout.
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It may not have been spelled out that much back in September, but it's always had the "Is this a gift" option, and specified that it would be delivered unregistered if it was purchased as a gift...or at least it has since 2010 when I bought one for my mother for Christmas.
Shari