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I have to agree with kevinp. I am very cautious about apps since many of them include all kinds of ad-ware and you give them permission to see everything, listen to everything (like Facebook does), etc.
When I visit the normal Kindle app store, Amazon ALWAYS puts the known malware laden apps (Game of War, Clash of Kings, Candy Crush, Mobile Strike, etc.) apps first and list them as "Best Sellers" and "Top Downloads". In truth these are given top spots because each free download earns Amazon some money.
Then they called their new 'free' store the "Underground" it adds a perceived 'sleaze' to everything. A clear case of bad marketing.
What would get me to perhaps try more apps would be a collection of 'privacy safe' apps. Apps that do not ask for permission to take & distribute EVERYTHING about your kindle to some location and do a clean install/un-install. But the companies that produce these do not provide Amazon any money so ... no incentive for Amazon to offer these.
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