Here is the thing: I mentioned the ignore feature since obviously some people do not prefer to participate in a discussion whether Amazon is evil or not. They are here to learn new things and how to improve their e-book reading experience. Others may disagree, for a good reason, and willingly jump in to have discussions about DRM, evilness, and all these things.
We should agree that each one of us has a different background and different motives for being part of this community. There is no reason why we cannot learn to coexist (if necessary, even the hard way, by using the ignore feature).