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"If I can reasonably expect to sell 5000 copies of a book, and I decide that my work is worth, say, $20,000 to me (hardly a high rate of pay for 6 months work), then I need to make $4 profit per copy. If Amazon pays me 35% of the book's selling price, that means that the book needs to sell for $11.50 to give me my $4."
Yeah great math you happened to leave out speaking fees in which hot selling authors routinely make $5,000-10,000 an event. My school booked John Perkins and Greg Palast for about 15,000-20,000. For two hours of their time. The ebook will never be priced appropriately if the companies get away with setting the prices. You think that they will bring the price down after making a profits killing for years on ebooks. wow there's a bridge I should sell you all then.
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