Quote:
Originally Posted by AnemicOak
The Kobo was $149 (still significantly less than Kindle or Nook) when it came out with Amazon dropping the price of the Kindle to $189 about a month later (& the Nook going to $199 in June as well).
|
The Kobo was a stunt: a rebadged two year old Netronix without wireless and a first-gen eink screen.
https://wiki.mobileread.com/wiki/Kob...Specifications
Limited quantities, too. It was a placeholder for the wireless model that came in later, at over $200. (And that was as low as they could go at the time. They still had stock two years later, IIRC, when they dropped them to $99)
At most you can say they goaded B&N into over-reacting. Except that they were hurt at least as much as anybody since they rely on local partners to move their hardware. If they meant to panic B&N into a money-losing move they succeeded. At the price of killing its US prospects.