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Way back when the Nook first came out, my sister preferred the Nook to the Kindle (I used a Sony). I actually did buy a nook to try it out. My issue was three fold
1) poor selection of books compared to Amazon and Sony
2) Had to jump through too many hoops with the DRM compared to Amazon
3) Terrible ebook store.
For a few years, back when I was still going to B&N, my normal experience was - I would go to the new book section of the genres I was interested in (SF&F and History). I would look through and see if there were any new books I was interested in. If so, I would search for it in the nook app. Generally, I didn't find it. Then I would look for it in the Amazon app. Generally, I would find it there. If so, I would buy it since I preferred ebooks to paper books. If I didn't find it, then I would go ahead and buy the paper copy at the B&N. Most of the new fiction books were on Amazon, but a lot of the History books were not.
I think I ended up buying about 3 books at the nook store. What would I have preferred to have happen? Walk into the B&N, see a book that I was interested in. Read the bar code on my nook (or tablet since the nook didn't have a camera). The Nook app finds the book, says "do you want to buy this", I click yes and boom, I'm done. They could have sold me hundreds of books that way.
B&N at that time was all about shopping experience. It's a pity that they didn't translate that experience to their ebook store.
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