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So, if you don't use the coupon, then they won't get any money.
Smart man.
Now on email coupons, I get them all the time. If I need it great, if not oh well. What am I out 2 seconds of my time for reading it. So yes, it was useless to me but not to others.
So sorry but coupons are not why B&N is failing.
Besides coupons make very nice lures to get you to spend money with that company.
Edited to add: nearly all coupons in any form have some kind of restriction.
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