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Since obviously there's a large market that's willing to consider self-pub, the contest is not self-pub v trad-pub; the real competition is between the quality indies and their illiterate or untalented brethren and how to differentiate themselves from that pack, the overwhelming majority.
I know there must be some quality indie offerings out there, but I also don't see the point of trying to seek than out. The only real argument is that they're cheaper, but generally I think trad-pub is cheap enough or there's the library.
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