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I only ever pick up a self-pubbed book when it's been recommended by someone whose taste I tend to share and trust. And a bad cover will require incredibly over-the-top good reviews and recs from trusted folks before I will look past it.
Most tradpubbed books I come to because of reviews (occasionally published, more often from people in my network, and also often from podcast or blog recs), because I read the author already, because I meet the author at a convention, because of an award plus good reviews, or very occasionally because it's from an imprint with some consistency that I have very much enjoyed before. I almost never pick up either a tradpub or a selfpub book at random. I have too much on my TBR already to go sifting through the slushpile.
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