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1. Form/content confusion, causing people to feel that reading .mobi files is qualitatively different from reading books
2. "pc screens don't read"
3. Availability: a minor issue.. I'd say most (mainstream/popular) fiction can be found in some form/translation or another by now. Way back when, music really wasn't that easily found either, esp. if you weren't looking for Britney.. People were just more willing to invest time in order to search for it. (although they might've become blasé by now)
4. reading takes time, PCs are multifunctional -> people are distracted more easily
5. "owning" books (that is, displaying them on shelves) is more about exhibitionism than about owning the content.. as Baudrillard pointed out, we are defined by what we consume. (relates to #1)
As for standard formats, I doubt that matters much, as long as enough is available in the same format (kindle).. What's more annoying is the fact that quite a few texts that *are* readily available lack layout (PG, .txt files) and as such look like shit (Rather than a book)
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