To follow on this, here is a possible explanation of the image question above about relative size change which may be of interest for some readers. Maybe a better solution could be found with a newer Word version.
From BetterRed (a Word 2010 user)
Quote:
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"The suspect the cover size reduction can be fixed by checking the File->Options->Advanced->Image Size and Quality->Do not compress setting. It's unchecked by default and I've never figured out how to set it to checked - permanently. It's a known Word idiosyncrasy. You need to change it before doing any editing, otherwise it won't stick to the document. "
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Other points could not be checked, presumably because Word 2010 used by BetterRed can't deal with odt files as easily as Word 2013. I'll let BetterRed comment further on this.