How to further (mis)handle a successful campaign?
Launch a promotion offering your device at a reduced price to new backers without offering the savings to all your current backers still on the wait list who have been stuck there for quite some time...
Quote:
Lee Hoi Ting 4 hours ago
I have placed my order in 03/2016 and still have no one email or reply me about when can i get my e-reader. Shame on you and you are having Easter Sale right now!!!!!
Please people don’t order it because you won’t have your product till THEY ARE READY.
HOW CAN I GOT A REFUND! MY PATIENT WAS USED UP.
I WANT A REFUND NOW!!!!! MY ORDER ID is 39.
ENOUGH IS ENOUGH!!!!
Hiroshi Takahashi 7 hours ago
Introducing the Good e-Reader 13.3 Easter Sale! This special discount will give you our Android e-reader for the low price of $669.
IS this joke ? I have not received e-reader of first order yet . Refund now for my first order .My Order ID 262
Peter Carotenuto Campaigner 6 hours ago
no, this is an Easter promotion. this is to let people in on our ereader to get into a priority queue. we will contact you 
Hiroshi Takahashi 6 hours ago
I want a refund , I can not wait any longer.
https://www.indiegogo.com/projects/1...ader#/comments
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Of course, that says nothing about whether the device is good or not. Just offers up an example of what one might not want to do were one ever to launch a campaign.
Speaking of campaigns, is it possible to keep a campaign going indefinitely on Indiegogo like this? Seems to have become more like a store without the campaigners having to invest any resources into actually setting up an online store. Nor offer any of the guarantees which a customer would get when buying a product from a vendor at an online marketplace like Amazon.