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I remember reading a Tor author blog post about the author's confusion when all mention of her books being series was intentionally hidden from readers, taken off the covers etc (by another publisher, not by Tor). I really wish I could find that post. They had taken a partially complete series to a new publisher, at book 2 or 3, and the new art didn't mention the series nature at all, leading to readers starting there, and not realising until too late there were earlier book(s), which is kind of the opposite of the problem the OP had here, but still annoying from a reader point of view.
I recall it being one of the big trad pubs too, possibly S&S, and the author being really quite mad about it. Hence, I guess, why they were now with Tor.
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