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I agree with Stezza - when MP3s were starting to become popular, even before Napster hit the scene, it was because the tools to transfer your CD collection to MP3 format were easily accessible and free. People were trading files they had created, not ones they had bought.
Most of the people who do read "privately scanned" e-books are not trading them, they're just downloading them. There just isn't a simple way to transfer the books you own to an electronic format. If there were, book piracy would be as rampant as music and movie piracy, I suspect.
And legally speaking it's pretty grey too - does a consumer have the right to format shift a paper book into a scanned one (not talking copying for someone else here, just the actual content shift)? Courts in the US have been pretty friendly to consumers with format shifting music (LP->cassette as well as CD->MP3). I'm not aware of any legal cases involving book copying though.
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