Quote:
Originally Posted by Cyberman tM
Only if they themselves are buying the book.
What if the purchase is indirect? I.e. "When you go to *bookstore* please pick up the new Scalzi for me - "Collapsing Empire", here's a picture ".
How large does the potential group have to be until a significant number of wrong books are purchased? Unless it's written down, or the person has eidetic memory, they're only going to remember how the name sounds and the cover was blue with planets and ships and something about a ruined empire.
Yes, most sensible people will check twice. Someone in a hurry might not because they don't even imagine the possibility that there might be two similar books.
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Really stretching now, so if you were buying a book for someone, you would go off a vague memory of how it looked rather than the author and title?
Judging by your description they are far more likely to return with something by Asimov anyway, so that's a bonus.
The number of people getting this wrong must be close to the number of people trying to text on a Granny Smith's.