Quote:
Originally Posted by MikeB1972
I'm pretty sure that the one thing people who are buying books have in common is that they can read - not just look at the pretty picture on the front of a book. This is not an intelligence test anyone buying the Scalzi book should fail.
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Only if they themselves are buying the book.
What if the purchase is indirect? I.e. "When you go to *bookstore* please pick up the new Scalzi for me - "Collapsing Empire", here's a picture ".
How large does the potential group have to be until a significant number of wrong books are purchased? Unless it's written down, or the person has eidetic memory, they're only going to remember how the name sounds and the cover was blue with planets and ships and something about a ruined empire.
Yes, most sensible people will check twice. Someone in a hurry might not because they don't even imagine the possibility that there might be two similar books.