Maybe it's to discourage sharing the files elsewhere since they know many romance readers who read digital turn their noses up on the file format. (I'm kidding. Sort of.) Really, if they wanted us to read e-books with fixed layout, they should've given away print books instead….
I think what Little.Egret meant was that PDF enjoys wider native support in phones and computers—and, yes, even e-readers—reading experience notwithstanding. You can open it in browsers, read it without having to install apps in most cases.
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Originally Posted by Atunah
Stupid question, are those pdf's protected type? Or regular ones and I assume if they are regular they can be converted to a format I can read? 
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They're not protected. You can convert them, but you should know they're not going to be pretty.